Japan Brand Collection
Women in Japan take great pride in having healthy, beautiful skin, and they go to great lengths to keep it that way. They believe in having pure, radiant, and glowing skin which is very important to them. Morning cleansing is a unique stage in the Japanese beauty ritual. In Japan, the approach to achieving healthy looking skin is to invest time and care. It is a long tradition of self-care rituals practiced by millions of women.
From eye care treatments to natural and anti-aging skincare, whether you’re looking for prevention or an effective solution to a specific problem, you’ll find it all in our collection. We have leading brands presenting a diverse range of specialized and highly effective products as a result of the brand’s strong commitment to research, development, and innovation.
Japanese Culture is about respecting the authentic tradition and they believe in healthy and beautiful skin.
There is a term in Japanese for skin known as Mochi-hada which refers to both elastic Japanese rice desserts and transparent white skin. The first and most notable feature of Japanese skincare products is their one-of-a-kind composition. Creams that have a gel texture, and cleansers come in the form of foam. This allows the components to penetrate deeper and faster into the skin’s layers, allowing them to absorb and retain moisture.
Japanese people regard skincare as a luxury rather than a necessity; pampering themselves is something they look forward to. Some of the common skincare beliefs are:
Do not attempt to multitask
They believe that each product in a Japanese skincare routine is designed to serve a single purpose.
Cleanse twice
The Japanese are accustomed to cleansing twice. This helps to remove impurities from the skin.
Tap, don’t rub
The Japanese approach to skincare entails gently tapping products into the skin, which is less traumatic but still allows the products to penetrate.
Facial massage
Facial massages are an important part of the Japanese skincare regimen. This soothing procedure aims to increase blood flow and also help the skin repair.
Gently exfoliate
Exfoliation is an important part of any skincare regimen because it keeps dead skin cells from accumulating and potentially clogging pores.
Do not attempt to multitask
They believe that each product in a Japanese skincare routine is designed to serve a single purpose.